Replace duct-taped GTM with a system built for predictable growth
Scale beyond founder-led growth with a proven system aligning teams across product, marketing, sales, and customer success.
Fractional GTM leadership for companies ready to scale.
Fix the spend leak. Scale beyond founder-led growth.
If you're a SaaS founder still driving growth yourself, you already know where the cracks are.
The tools don’t talk to each other. Leads come in, but you can’t trace them to revenue. Campaigns launch, but each still feels like a one-off. Agencies and freelancers stay busy, but nobody owns the results at the end of the quarter.
And the more your company grows, the more your bandwidth runs thin.
I help you build the strategy, systems, and accountability your company needs, so growth becomes easier to forecast and stops depending on you.
If your SaaS serves construction or facility management, explore my specialized approach →
More tactics won’t solve a GTM strategy problem (or a leadership one).
You already have a sales reps, marketers, agencies, contractors, campaigns, and tools.
But if your teams are misaligned, growth stalls.
And if the founder is still making all the important decisions, your company is stuck.
Choose the level of leadership your company needs.
Ways to work together
Fractional Growth & Marketing Leadership
Strategy, leadership, and execution support.
Give growth and marketing an accountable leader. I develop your GTM strategy, build the plan, and lead execution with your team and partners.
GTM Strategy Sprint
Make the GTM decision your team needs to move forward.
Work through a specific challenge in your GTM, such as target market, positioning, or pipeline velocity, using the GTM OS framework.
GTM Planning Intensive
Diagnose the growth problem. Build your 90-day plan.
Get clear on your next move in one half-day working session, from setting your top priorities to shaping your 90-day GTM plan.
GTM Advisory
Continue with strategic guidance after a paid planning intensive, strategy sprint, or fractional engagement. I review performance, sharpen priorities, and advise on key decisions while your team leads execution.
What is a Fractional GTM Leader?
And why your SaaS might need one.
A fractional GTM leader works with your company on a part-time or contract basis, bringing the same strategic thinking, accountability, and leadership as a full-time executive hire.
Is your company at a stage where the founder can't keep fixing campaigns between meetings, freelancers and agencies are busy executing, but teams aren’t aligned on a cohesive growth strategy? Then your go-to-market can't no longer be a day-by-day decision. And hiring a full-time CMO or CRO at $250K+ may not make sense yet.
A fractional GTM leader can develop your GTM strategy, build systems, and create accountability across teams. You get executive-level leadership on a scope and budget that matches your stage.
If your SaaS has product-market fit but your GTM still feels reactive, disconnected, or dependent on one person, a fractional leader or advisor might be the right next move.
My approach
Strategic GTM advisory. Fractional leadership. No full time commitment.
Whether it’s through a one-time GTM sprint or a fractional engagement, I help you diagnose your GTM bottleneck and connect the pieces that usually break as SaaS companies scale: positioning, campaigns, sales handoff, reporting, team structure, and ownership.
I help you build the GTM system and team your company needs, across marketing, sales and RevOps, to turn your product and vision into predictable growth and compounding revenue.
Growth system built to scale with you. I build GTM systems and plans that do not depend on the founder to hold everything together, from the strategy, to the execution and workflows.
Technology that fits your stage. I help you leverage GTM and AI intelligently, without wasting time and budget on the wrong approach.
Strategic leadership. I lead strategy and teams: guiding existing team members, managing contractors and agencies, and helping make the right hires.
From chaos to pipeline
Recent client results
Launched a scalable outbound program for a B2B SaaS company that had zero outbound in place. Within two months, cold outreach became a consistent source of qualified leads and produced $200K in pipeline value at roughly a quarter of the cost per lead they were paying through paid search.
Replaced fragmented marketing activities with an integrated system, from ICP segmentation through lifecycle and expansion, giving the founder and leadership team the structure they needed to step out of their day-to-day marketing.
Deployed AI-enabled prospecting agents and workflows that eliminated 5-10 hours of manual work per week per SDR, freeing them up to focus on closing deals instead of chasing leads.
20+ years
in marketing & growth
80+ clients
served across industries
US & EU
market experience
Certified
by MIT, GTM Partners, Maven & more
Works best when you're ready to give growth real ownership.
✔You should consider working with me if:
- You're a SaaS company with product-market fit, but your go-to-market is still reactive, fragmented, or founder-dependent.
- You know you need experienced marketing leadership but aren't ready (or don't need) to hire a full-time CMO.
- You want a strategic partner who can own the outcomes and design systems, not just run campaigns.
- You value data-driven decision making and want marketing spend tied to pipeline and revenue.
- You value speed and want to reduce costly trial-and-error by working with someone who's built this playbook before.
✖ I might not be the right fit if:
- You're looking for someone to execute day-to-day tactics like writing emails, running ads, or managing social media. I can help you hire and train the right people.
- You want quick wins or short-term fixes without investing in strategy and long-term growth. That said, my clients often see early wins within the first 90 days.
- Your business is pre-product-market fit and still figuring out who your customer is. Not sure where you stand? Reach out. If I'm not the right fit, I'll point you in the right direction.
- You're looking for a full-service agency or a team of implementers. I can help you build, lead, or restructure the right team for your stage.
- You need a full-time, in-house leader. Not sure you're ready for that hire? A fractional engagement might be the right first step.
If you're a SaaS leader who's ready to move from duct-taped GTM to a proven, scalable system that drives predictable growth, let's have a conversation.
Ready to build a scalable GTM system?
Schedule a complimentary intro call to explore whether we're a good match.