Replace duct-taped marketing with predictable pipeline
You've scaled the product. Let's scale the marketing.
Fractional CMO for B2B SaaS companies scaling past founder-led growth
If you're a B2B SaaS founder still driving marketing yourself, you already know the problem.
The tools don't talk to each other.
Leads come in but you can't trace them to revenue.
Every campaign feels like a one-off.
And the more your company grows, the more your time gets pulled into a function that needs real leadership, not another hack.
I help SaaS founders build the marketing function their company actually needs, so pipeline becomes predictable and you stop being the bottleneck.
How I help B2B SaaS companies scale their marketing
My Services
FRACTIONAL CMO
Top-tier marketing strategy and leadership embedded in your business, without the cost or commitment of a full-time hire. I own the function so you can step out of the marketing seat for good.
AI & GTM STRATEGY
Integrate AI where it actually moves the needle: positioning, pipeline efficiency, and competitive advantage. Design your GTM motion without wasting time and budget on the wrong approach.
HALF-DAY INTENSIVE
Get a custom marketing strategy and 90-day plan, fast. I set KPIs, map campaign priorities, and assign ownership across your team. You walk away with a roadmap you can act on immediately.
What is a Fractional CMO?
And why your SaaS might need one.
A fractional CMO is a senior marketing leader who works with your company on a part-time or contract basis, bringing the same strategic thinking and accountability as a full-time hire, without the overhead.
Are you at a stage where the founder can't keep fixing campaigns between meetings, freelancers and agencies are busy executing, but nobody is connecting outcomes to a growth strategy? Then marketing can't stay informal anymore. And hiring a full-time CMO at $250K+ may not make sense yet.
A fractional CMO steps in to own the marketing function. They develop a marketing strategy, build systems, and create accountability around pipeline and revenue goals. You get executive-level marketing leadership on a timeline and budget that matches your stage.
If your SaaS has product-market fit but marketing still feels reactive, disconnected, or dependent on one person, a fractional CMO might be the right next move.
Launched a scalable outbound program for a B2B SaaS company that had zero outbound in place. Within two months, cold outreach became a consistent source of qualified leads and produced $200K in pipeline value at roughly a quarter of the cost per lead they were paying through paid search.
My approach
Fractional leadership for the AI-age B2B SaaS
I step in as a strategic marketing leader and help you build high-performing, cross-functional systems and teams, connecting marketing, sales, and rev ops to create predictable, sustainable, and competitively defensible growth.
Growth system built to scale with you. I build marketing functions that stand on their own, with the right team, processes, and strategy in place. I stay involved and continue driving strategic direction, for as long as you need.
GTM and AI strategy that fits your stage. I help you leverage GTM tools and AI intelligently, without wasting time and budget on the wrong approach. Know which tools drive pipeline at your stage and integrate them into a GTM strategy that works.
Leadership focused. I lead strategy and teams: guiding existing marketers, managing contractors and agencies, and helping make the right hires to build out the function and support the next stage of growth.
From chaos to pipeline
Recent client results
Replaced fragmented marketing activities with an integrated system, from ICP segmentation to automated follow-up and lifecycle sequences, giving the founding team the structure they needed to step out of their day-to-day marketing. The company was acquired shortly after.
Deployed AI-enabled prospecting agents and workflows that eliminated 5-10 hours of manual work per week per SDR, freeing them up to focus on closing deals instead of chasing leads.
Would it be a good fit?
✔You should consider working with me if:
- You're a B2B SaaS company with product-market fit, but marketing is still reactive, fragmented, or founder-dependent.
- You know you need experienced marketing leadership but aren't ready (or don't need) to hire a full-time CMO.
- You want a strategic partner who can own the function and design systems, not just run campaigns.
- You value data-driven decision making and want marketing tied to pipeline and revenue.
- You value speed and want to reduce costly trial-and-error by working with someone who's built this playbook before.
✖ I might not be the right fit if:
- You're looking for someone to execute day-to-day tactics like writing emails, running ads, or managing social media. I can help you hire and train the right people, with the right strategy behind them.
- You want quick wins or short-term fixes without investing in strategy and long-term growth. That said, my clients often see early wins within the first 90 days.
- Your business is pre-product-market fit and still figuring out who your customer is. Not sure where you stand? Reach out. If I'm not the right fit, I'll point you in the right direction.
- You're looking for a full-service agency or a team of implementers. I can help you build, lead, or restructure the right team for your stage.
- You need a full-time, in-house marketing leader. Not sure you're ready for that hire? A fractional engagement might be the right first step.
If you're a SaaS leader who's ready to move from duct-taped to a scalable marketing function that drives predictable pipeline, let's have a conversation.
Ready for a top-tier marketing function?
Schedule a complimentary intro call to explore whether we're a good match. I'm looking forward to hearing about your business goals, your challenges, and growth opportunities.